Email and Direct Marketing AMP'd!

Stein Mart emailed an offer of $15 off every $50 spent to 20,029 of their loyalty card holders. As a straight email campiagn they normally receive 7%+ response to their offers and a 2 - 3% redemption rate ( in this case 47 offer redemptions). Using The Drum Platform to optimize social media sharing, they redeemed over 8,000 offers from a mailing to 20,029! And they added 13,868 net new opt-in names to their database!

Chick Fil A didn't know what to expect from the bought list of 5,048 in a new market they were trying to penetrate. We sent a direct mail card with an offer for a free chicken sandwich, as they were trying to increase trial in that new market. They had a 22% response rate from the direct mail alone! Pretty impressive and shows the power of a great offer. By using Drum to extend the reach of this campaign via social media sharing, they received 14,124 responses to a mailing of 5,048 people! But that's only part of the story. We confirmed 6089 net new opt-in names for their email database AND we activated 5242 offers. We actually activated more offers than we mailed to!

The social media sharing is what truly impacts the results. We are simply the proven process and technology that delivers the campaign efficiently and effectively tracking the details and delivering the data.

"This is going to be a game-changing technology," says Richard Birt, senior vice president of customer analytics and insights at KSL Media, an agency in New York and Encino, Calif., that buys advertising for clients. "In 30 years' time, I consider it one of the top three groundbreaking technologies in database management."

Or, how social media sharing turned a chicken biscuit into a marketing bonanza

1. Chik-fil-A of Covington, La., sends 5,048 pieces of direct mail post cards offering a free chicken sandwich or chicken biscuit with online registration. Each piece features a PURL, a personal URL, unique to each recipient allowing us to track detailed data within our platform.

2. To get their free chicken biscuit, customers must click onto their PURL and activate the offer by supplying their name, e-mail address, birthday and gender.

3. Customers then are offered the opportunity to share the giveaway via social media, text message or e-mail. Added incentive: They and the people they share the offer with can win free Chik-fil-A sandwiches for a year.

4. Using the AMP™ dashboard, marketers track respondents through every step of the process, measuring how many people activated the free sandwich card, how many shared the offer, etc. Through social media sharing, the Chik-fil-A offer is extended to 14,124 people. (279% response rate)

5. 5,242 customers activate the offer with over 1300 redeemed. (a 26% redemption rate) And the Chik-fil-A store captures 6,089 net new names and e-mail addresses for future marketing efforts.

Working with many well-known brands in the past year, we have introduced AMP™ to Canada. Our list of extremely happy clients is growing daily. We have also learned to layer what we call "traffic drivers" - other methods of driving traffic to the promotion, like a Facebook PPC campaign supporting the promotion, or an invoice stuffer that directs people to the campaign. Now it really starts to get interesting.

For an online demo, contact us using the contact form on the right. We can have you using social media sharing to dramatically increase your direct response campaigns within 2 weeks.