FAQ
Category:
- Why learn to BE HUNTED when HUNTING for customers is working?
- Why Collaboration?
- Are all of your people on staff?
- Changing agencies is such a daunting task. Can we work together without AOR relationship?
- Why learn to BE HUNTED when HUNTING for customers is working?
In a word - competition. If your competitor out-emarkets you, he will not only grow at a surprising rate, but his pricing (or profits) are impacted as the cost of acquiring a new customer is a fraction of what you pay. Lower advertising & promotion costs with increased sales is a powerful competitive advantage that you may never overcome.
Back to the top - Why Collaboration?
We believe the cross-pollination of ideas broadens our creative perspective and helps us clarify the opportunity. Dr Min Basadur has developed a proven process called Simplex, that is used to clearly define the problem and develop a creative, innovative solution that you can act on. A solution that will make a difference.
Back to the top - Are all of your people on staff?
In order to operate efficiently, we contract what we need, when we need it. Each marketing problem requires different skills and talent. We match the skills and talent to the problem. And there is no shortage of brilliant talent in the marketplace. We are all trained in Simplex creative thinking, giving us a common context and a clear way of working together - no matter how infrequent the opportunity.
Back to the top - Changing agencies is such a daunting task. Can we work together without AOR relationship?
We are happy to handle any project, large or small. We care about the result only. Our experience says that if we create great value, you enjoy working with us and we actually achieve the goal you had for a project, chances are, you will assign us a few more projects. We are here to serve you. Tell us what you need and we'll tell you whether we can do it or not.
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