Social Media Optimization

How do we best use social media sites like Facebook, Twitter, LinkedIn and YouTube to help

a) generate qualified leads and

b) to improve your organic ranking for selected keywords?

Social media optimization seems to have been an accelerant to the existing SEO and PPC strategies that have been of limited use to most businesses. Social media is to the Web what word processing and spreadsheet software was to the personal computer - it provided a solid reason for the average person to use it. The software (content) drove the hardware sales (Internet activity) resulting in a PC in every home - a vision Bill Gates declared very early in the game.

When combined effectively with search engine optimization, pay-per-click advertising and blogs,  social media optimization has the power to generate tons of qualified sales leads. Your strategy must include the ability to link your social media sites to your website in a way that positions your website as a hub of activity, thus impacting your organic search engine rankings.

Social media optimization uses the most popular online social networks such as Facebook, Stumble Upon, Slideshare and many more. Millions of people across the world use one or more of these social networks. Thus, it is the best way to get the "word" out. This means that you can finally put that corporate blog to use (the one that you have been wondering what to do with or have had no clue how to market it). Blogs are one of the other cornerstone activities of The e10 BFOUND Program