emarketing Blog
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3 Keys to Marketing in The Google Era With 20 years of traditional ad strategy combined with 6+ years of being fully immersed in digital marketing, Derek Lackey documents his thoughts on where the current marketing debate will settle... Read More |
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Integrating Social Media into Business Process a Challenge Most marketers do not know where to start when it comes to integrating social media into the marketing mix. In fact most marketers are swamped with execution issues regarding traditional promotional methods, let alone learning this new digital space known as social media. We know exactly where to start... Read More |
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Going For The Opt-in Why is opt-in so important to the future of marketing? Finally the consumer is willing to tell us what they are interested in, yet are most marketers listening? Or they they still doing the same old things expecting a different result, blaming the soft economy when sales decline? Read More |
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Slow Down to Understand a Fast Market. The average friends-of-fans for the top 100 brand pages on Facebook is 34 times larger than the fan group - a good explanation of how social sharing works. Read More |
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Content and Targeting - Powerful Marketing Tools Quality content can go a long way to targeting your ideal customers, but our years of learning to hunt for customers keeps getting in the way when we are learning to be hunted. Read More |
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The 4 Bs for The Google Era Dennis Woodside, VP, Sales, Americas for Google has this advice for marketing in what we call The Google Era. We thought these were worth serious consideration for any marketer in this turbulent, fast changing market. Read More |
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Consumers Love Coupons By combining the consumer's love for coupons with the trend for social sharing, a marketer can get their offers and coupons into many more households with less investment. Read More |
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Facebook: Changing the Rules for Promotions With over 550 Million people participating, there is no question that Facebook is a powerful tool for promotions, sweepstakes and contests. But marketers are always at their mercy. Read about the recent Facebook guideline changes and consider all of your options for tapping into this tremendous opportunity. Read More |
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Digital Coupons Outperform The little things make a difference. Digital coupons perform better than printed, distributed coupons. Who knew? Read More |
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Marketing Is Changing Right Before Our Eyes! We are often too busy to notice the changes around us until we stop and think or read an article that sheds some light on a subject. Well we just found one of those in the NY Times... Read More |
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