Categories
SEO: Is It Worth It?
When being 1st in organic position meant 33% of the clicks, investing time and money in SEO was often very wise. Now that same effort only ever presents you with 8% of the clicks, is the effort still worth while?
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Email Marketing - Know Your Objectives
Email marketing requires some thought and strategy to be effective. Please give it the thought it deserves - you are communicating with individuals. Be relevant.
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Retargeting: Creepy or Brilliant Marketing?
We have all experienced this. We visit a website and we immediately see ads for that product wherever we go. Some think it is a little 'creepy'. Sort of like being stalked by an advertiser. Many marketers see it as a 'breakthrough' in reaching a qualified, interested individual. It is known in the industry as remarketing/retargeting.
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CRTC Cracks Down on Malware and Spam
The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that it served its first-ever warrant under Canada's anti-spam law (CASL) to take down a command-and-control server located in Toronto, Ontario as part of a coordinated international effort.
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Visual Creative Briefs
A visual brief allows the client and the agency to start on the same basis they will finish the project - a visual basis.
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Is Email Marketing For You?
Since starting email marketing for my startup Due, we’ve been able to see a lift in Fortunately, if you’re reading this at all, you’re probably already at least open to the idea of doing some email marketing for your business.
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The Difference Between Multichannel and Omnichannel Marketing
Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing.
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5 Predictions for Digital Advertising in 2015
Digital advertising is going through enormous transformation. Marketers now have access to a seemingly infinite array of technology tools and solutions for identifying,reaching and converting audiences online. But they are, at times, overwhelmed by that sheer number of technology choices available and struggling to piece them all together.
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Improving Your Open Rate With Gmail
The new Gmail Inbox Tabs is limiting the open % of email marketers.
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Your Success In Social Media Starts With Email
Social sharing boosts response rates for email marketing or direct mail campaigns.
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CASL - Gut-Check Time?
CASL presents an opportunity to re-assess our email marketing practice - right to the core.
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Marketers - It's Not All About You!
Email marketing presents exceptional opportunities for smart brands...
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