emarketing Blog
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Facebook Gives Access to Your IP Address! Facebook is giving away your IP address via emails. You may want to let them know you that's not OK with you. Because once I have your IP address I can... Read More |
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The Empowered Consumer, the Free Internet and a Powerful Search Engine Somewhere along the way the consumer, with the assistance of the Internet and some start-up called Google (who would name a serious company Google anyway?) has wrestled the power away from big business. Let those Brand experts put that in their pipe and smoke it! Read More |
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Social Media is Just Noise There has been a significant change in the way consumers buy. But most marketers have not yet changed the way they sell. This imbalance is the chaos and instability that most marketers are currently experiencing. And we thought it was just a poor economy... Read More |
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PPC Doesnât Work! In these tough times it is important to share our lessons and insights - so we all learn from each other's experience. The Internet Marekting community is stronger for it. This posts reveals why we should just ignore PPC. The claims we hear must be exaggerated. Read More |
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Online Video Goes Mainstream "This year, eMarketer estimates that 66.7% of US Internet usersâ147.5 million peopleâare watching video online each month. By 2014, that figure is forecast to rise to 77% of Internet users, or 193.1 million people. In the same period, online video advertising spending will surge from $1.4 billion to $5.2 billion" Read More |
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Lessons From Team Obama Team Obama used the internet to create a groundswell resulting in winning the most competitive race in the world - the US President's office. It is worth a little time to look under the hood of that campaign and see what we can apply to business. It is more valuable than you might think. Read More |
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It always sounds better when somebody else says it. Especially a friend. We all trust our friends. Few of us trust advertisers. So if you can impress my friends enough to have them tell me about you, Iâm all ears. I am far more open to an offer from my friends than I am from a relatively unknown advertiser. Research says 83% of consumers trust what their friends tell them. 13% trust advertisers. Context is far more important than content, yet most of our primary effort is on content and creative messaging. Read More |
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Facebook face-off with Google Who will dominate the world? Facebook or Google? The BBC reports on Facebook's recent announcements and we weigh in with our point of view. Read More |
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Click! You're Ignored. Communication is a dialogue - a two way conversation. Finally we have a medium that allows for true communication. Read More |
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Load 'em fast or lose 'em Your website must load quickly. Th research, Google and our own experience all agree. Slow loading web pages have to go. Read More |
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