emarketing Blog
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The Power of Online Video Video has always been THE most effective way to communicate. With the cost of professional cameras and editing equipment steadily decreasing, video is far more affordable for the smaller marketing budgets. And the trend to use online video is exploding... Read More |
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emarketing: The Value of A Good Agency emarketing has added a number of powerful marketing tools to the mix. Now a marketer has an overwhelming number of tools to master and the value of a good agency is becoming clear again. Read More |
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SEO - A Great Place To Start Your Emarketing Activities If you are new to all this emarketing, SEO, PPC, online marketing stuff you probably just want to know a few small actions that will generate results. We have a few ideas for you... Read More |
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Poof! They're Gone. The impact of Google is more profound than many of us may think. By allowing people access to all of the information they need the buyer has become the hunter. Marketers have to shift their mindset or watch the business go to those who do. Read More |
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The Hunted Are Now The Hunters Marketing has changed forever. By eliminating the gatekeeper (media companies) brands and consumers can authentically connect - but not without a change in mindset from marketers. The hunted have become the hunters... Read More |
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Picking Up Speed on The Wrong Road? A balanced approach to promotion and advertising requires knowledge and experience with traditional media, creative branding and now emarketing - including social media. Madison Ave and Main Street have met and the intersection is called emarketing. Read More |
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Marketing Alchemy - Combinations That Work Marketing Alchemy is all about combining these innovative new digital tools in ways that produce breakthrough results. A single campaign can layer 4 or 5 new solutions to generate even more response. And every layer is tracked so we know what works best. Read More |
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PPC Ad Copy - The Acid Test for Writing Effective Ads A PPC ad has 95 characters to work with. Make the most of it. After all - it's your money. Read More |
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email: What Consumers Want In a world where we hunt for customers it’s probably good enough to simply know our prospect’s name and address. But in The Google Age, that just won’t cut it. Now that the buyer has truly become the hunter (just look at the way you handle purchases today - you Google what you want and voila! A short list and a lot of good information). So what does all this mean? Read More |
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Google Adds Caffeine for More Up-to-date Results Google has introduced a new Web indexing system to provide users with more up-to-date search results, the company said Tuesday. The new system, called Caffeine, delivers results that are closer to "live" than Google's previous system, the company said. This will affect your Google rankings Read More |
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