Picking Up Speed on The Wrong Road?
We noticed there are a lot of companies jumping into Social Media Marketing without a plan and as Buck Rogers said: "It's no good picking up speed if you're on the wrong road". Business seldom spends money without a clear plan so why is social media different?
Yes. It has come upon us quickly. Well, not really if we were paying attention and thinking it through.
Yes. You probably lack the experience or specific talent on staff. But when that happens in any other area of business, we go out and hire or contract the most experienced people we can find.
eMarketer takes a good look, including studiies of American brands and what they are doing in Social Media. Well worth the read. But more important, search, PPC, and social marketing have all met at the intersection of Madison and Main Street. A great emarketing plan is seamlessly woven into a sound traditional strategy. One that has always worked for your business. Many of the start up SEO or Search agencies do not have the knowledge that your full service agency has. Problem is your full service agency may be too proud to seek help in this new and somewhat complicated world of emarketing. The more balanced your appraoch, the more opportunity you will have to win and by hand-on experience (the best teacher ever) you will quickly get up to speed on social medai marketing and the rest of it's "relatives" (PPC, SEO, Search, etc). After all, isn't that the way we all learned how to use TV, radio, newspapers and outdoor?
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