emarketing News
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Finding your brands social media influencers is fast becoming important. Who are the 50 or 100 people you leak information to in order to spread it quickly... More Details |
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The biggest announcement from Apple - without Steve Jobs. The New York Times details the inside scoop on the next iPhone and iPad... More Details |
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According to RWW and Mashable Facebookâs recent decision to allow application developers to request access to a userâs address and mobile phone number ruffled a lot of feathers over the weekend. Now, Facebook has temporarily disabled this feature until it implements changes that will help users make better informed decisions on whether they want to share this data. More Details |
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Dave McAnally from iMedia Connection lists 10 common ways organizations tend to miss the mark with their SEO initiatives while providing tricks of the trade for maximizing the return on your Search Engine Optimization initiatives in the Google Age. More Details |
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E-mail marketing helps drive traffic, which in turn helps drive ad revenues. According to Turner Sports who recently used e-mail marketing as part of their digital strategy for PGATour.com decided to integrate videos into their e-mail blasts after positive feedback of live game coverage from site users.
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New York recently announced an estimated $30m global advertising campaign to promote itself as a tourist destination, supported by American Express, American Airlines and Travelocity. The campaign, which has been created in-house by NYC & Company, will be promoted outdoor media, major news websites and print. More Details |
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When was the last time you emailed 3057 names and received 15,803 responses? With social media, direct marketing and some very easy-to-use software, e10, White Cloud and Dukky are changing what we can expect from direct mail. More Details |
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When first faced with the prospect of marketing on social networks, many people ask a reasonable question: how many people want to be friends with a brand? The answer may surprise you. More Details |
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Warner Bros. Technical Operations has made organizational changes to address trends occurring within the entertainment business, influenced by new and emerging technologies. More Details |
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According to Jim Farley, group VP-global marketing at Ford Motor Co. at Advertising Age's Digital Conference, the recession actually meant good business for Ford. More Details |
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