emarketing - Transforming Direct Response

emarketing - Transforming Direct Response

Toronto, Ontario

June 24,2010

What if you could have the thousands of people on your list introduce you to hundreds of thousands on theirs?

e10 egency, Inc signed an agreement with White Cloud Marketing (the Canadian distributor of Dukky)   to develop a channel for  for Canadian marketers.

“Most Search Agencies do not understand a client’s whole marketing or advertising picture, while most traditional ad agencies don’t really understand emarketing the way e10 does.” states Tim Mischuk, CEO of White Cloud Marketing. “Our focus is on using smart, easy-to-use automation to improve marketing efforts and Dukky is a natural fit. It adds to our suite of marketing tools, helping us build custom solutions for aggressive marketers. Our partnership with e10 adds strong creative brand advertising abilities grounded in years of traditional advertising, along with some of the best Digital Marketing strategies we’ve seen. They truly have the best of both worlds”

“Dukky is an integral part of our DRUM Program,” says Derek Lackey President of e10 egency, Inc, “which includes the layering or folding together of the right tools at the right time for the right price. In a recent promotion we used Dukky as the cornerstone technology but then layered email marketing with on-product coupons, Facebook ads and our dynamic landing page technology. By understanding the our client’s overall marketing objectives and brand strategies we ensured that every tool used furthered our campaign objectives and were 100% trackable and ‘paid their own way’. One of the things we love about Dukky is it’s ability to track important data and report using some of the most impressive dashboards we’ve seen.”

Dukky is a technology that makes it very simple for the recipient to share the presented offer with their friends on social media networks. (see recent article on entrepreneur.com at .) In a 2009 study by Performics and ROI, consumers revealed that while 13% trust advertising, 83% trust their friend’s recommendation. Dukky effectively empowers social sharing. The results are truly outstanding. “ We guarantee that we can double the response rate of any direct marketing campaign, adding less than 10% to the cost of implementation.” says Lackey. “When left to do what we do well, we have not yet failed to produce those kinds of trackable results.”

For more information contact:

Derek Lackey                         Tim Mischuk

905 266 0301                        905 864 9537

derek@e10egency.com           tmishcuk@whitecloudmarketing.com

www.e10egency.com              www.whitecloudmarketing.com