Missing the Mark with SEO

Missing the Mark with SEO

Dave McAnally from iMedia Connection lists 10 common ways organizations tend to miss the mark with their SEO initiatives while providing tricks of the trade for maximizing the return on your Search Engine Optimization initiatives in the Google Age.

1. Treating social media as an independent exercise: A common mistake, social media needs to be integrated into all levels of operation and by all departments.

2. Failure to plan: Best case scenario happens and you have maximized your SEO initiatives, but you are not ready for the high levels of traffic and your site crashes- Now what?

Just because a website has a good ranking doesn't necessarily mean it will generate a click, deliver engagement, or produce a sale. 

Click here to read the rest of the article and how to best optimize your optimization.