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Ad Age: McDonald's Names First Social Media Chief to Lead Company's Digital Strategies
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In a digital world, transparency is a natural requirement. However, many companies refuse to take the open road. According to the New York Times, Corporate Responsibility Magazine plans to introduce in its April-May issue, out this week, its first-ever “black list” of the worst companies, or those that are the least transparent.
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Social Media Strategy: 7 ways to drive traffic to your company’s YouTube videos.
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Digital Marketing Increases Brand Interest in Malaysia Markets
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According to the Financial Times, Twitter has just announced they are now playing in Google's digital marketing world. Twitter is closely following Google's game plan of slowly building a user base, before gently introducing a system of advertising that seeks to match commercial messaging with individuals' interests.
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