An egency is a full service emarketing agency - one that knows the Web inside and out. One that understands how to fuse Social Media, Pay Per Click and Search Engine Optimization into the current marketing plans to help clients advertise and promote their business - keeping up with the changes in the marketplace.
We still help brands HUNT for customers (put our brand out there in a targeted way and hope they remember us when they want to buy) but we also know how to have them BE HUNTED by customers (allow them to be easily found when prospects are looking to buy). Lets face it, consumers have changed the way they buy. Now when they want something, they simply Google it. And if your brand is not there when they Google, you may well be "out of the game". You may not even make the short list - even though you know you should for that particular product.
With this massive change in consumer behavior comes a fundamental change in the way we offer our products for purchase. Those who can easily be found and can present their products clearly and simply, allowing people to easily buy (or make their buying decision) stand a much greater chance of success in The Google Age. As your digital agency, our role is to stay on top of the fast changing internet.
We strive for creativity - not originality. If we see something that is working for another firm in a different market sector, we'll recommend it. Great advertising is about results not originality. At the same time, we bring no stock answers - just tools that work as the world changes. As the consumer has changed their habits with technology, we have a few new tools for designing effective promotions that we're pretty high on:
1) Online Video Production - why make people read when you can show & tell? (STORYLINES)
2) eLead Generation - make sure you can BE FOUND (BFOUND™)
3) Geo-Demographic Segmenting - target those most likely to buy. (Cameo/Microvision)
4) Website Content Management system that makes building a website simple and cost effective. (Plujo)
5) Collaborative Creative - we work WITH you to create great promotion. (The Amplus Process™)