Why Use Social Media Sharing?
Social sharing is a major behavioral shift, the most important so far of the 21st century. - Havard Business Review, April, 2010
Social media sharing allows you to reach a substantially larger audience than you originally targeted with your direct marketing or emarketing campaign. And because "like birds flock", we have noticed that the people you target tend to have a lot of people like themselves in their social media circles.
Increase Response Rates of your Direct Response Marketing
We have seen 500% response rates, but we can confidently say we will triple whatever you are doing now. Lakota mailed to 3,000 names and received 15,000+ responses. It has a lot to do with basic direct marketing best practices. Have a great offer, to a great list, presented in a smart way, THEN layer on AMP™to produce ka-ching!
Identify your brand’s Power Influencers
A large Hardware chain recently identified a single person who drove more than 1,300 NEW people to their promotion. They estimate each net new opt-in results in more than $280 per year in sales, so due to this one person’s influence, they will generate over $360,000 in new sales in the next year. The 80 / 20 rule still applies. What if you could identify the 20% of the people who actually influence 80% of your sales?
Build net-new opt-in email names
By reaching out through multi-generation social sharing via the wall or news feeds, AMP™ actually helps reach a lot of new people - people you had not identified with your original mailing list. In order to take activate your great offer they must opt-in via email, and/or click your Facebook LIKE button. Either way, you gain permission to communicate with them in the future. In some cases we have generated more net-new email names than we originally sent the promotion to!
Increase Facebook LIKES
With the dominance of Facebook on the social media scene and the sheer volume of people (540,000,000 at last count), creating Facebook LIKES on your Corporate page begins an ongoing relationship between you and those who LIKE you. You now have permission to communicate with them - respectfully. AMP™ technologies all allow you to include your LIKE button in the workflow of your AMP™campaign.
Improve Google ranking for specific search terms
Google loves social media activity. They are attaching relevance scores (Googlejuice) to the social media activity they track. Even small campaigns create a forward movement in organic rankings for many of our clients who value and track emarketing (SEM, SEO).
With a small AMP™ campaign a small flower client moved from 133 for the word “flowers” to position 8 - in less than a week! SEM firms would say that was not possible. Truth be known, we would have agreed with them until we did it!
Track data based on actions taken rather than intent.
Using unique personal identifiers (Personal URLs) we can track detailed actions and multi-generational sharing such that we can identify the source even 8 generations out. So with some of our technologies, we can provide the names and addresses of the Power Influencer, but we can also give you the names and addresses of each person they influenced. At the end of an AMP™ campaign you can track the KPIs that are important to you - and even a few others that are not!
Determine R.O.I. for social media campaigns
Knowing whether your promotional investments are driving sales has always been a marketing challenge that was impossible to measure. With the right process / workflow, using AMP™, we have repeatedly tracked an accurate return on investment (R.O.I.) for our clients. Using our ROI Calculator, we are getting better and better at even predicting results based on key assumptions. Together with our clients, we work through the process before a campaign and check our predictions against actuals such that we can fine tune assumptions for future campaigns.
Share This With Your Friends
Reach More People
Track Their Actions
To learn more about your own specific circumstances and/or to explore how The Drum Platform technologies might apply to your next direct response campaign, drop us a line and we will be happy to help you explore. Just fill in the form below and we will respond within 24 hours.