Other Work We Admire

Apple VS PC

We know how you love Apple's "Get a Mac" ads with John Hodgman and Justin Long. So, here are all 66 TV spots (plus the 90-second version of 2008's "Sad Song") that have aired since the campaign launched on May 2, 2006. All 66 ads were directed by Phil Morrison of Epoch Films for TBWA Media Arts Lab. For us this campaign is an example of a BIG AD IDEA (have each product "emboddied" in the characters) that was in keeping with the brand personality(s). Going head-to-head with a compeitor that holds over 95% marketshare? Most ad strategists would say "Nay, Nay". Apple recently reported 13.5 Billion in quarterly sales (ending March 31, 2010) with 3.05 Billion in profit. WOW. What could they do in a good economy?